Description Type in the phrase that will be bookmarked.
Anchor name Type in a name of the bookmark, as it will be referenced in a hyperlink. For example a bookmark named mybookmark on a page called mypage.html can be hyperlinked to as <a href="http://mypage.htmlmybookmark">click here</a>
Beginner tip: These are technically called "named anchors". They are not the same as the bookmarks the end user can create and modify from inside the Plucker viewer.